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Olympus Fashion Week : ウィキペディア英語版
Fashion week

A fashion week is a fashion industry event, lasting approximately one week, wherein fashion designers, brands or "houses" display their latest collections in runway shows to buyers and the media. Most importantly, these events let the industry know what's "in" and what's "out" for the season.
The most prominent fashion weeks are held in the fashion capitals of the world: sequentially, New York, London, Madrid, Milan and Paris. Other notable weeklong fashion events are held in cities around the world.
== History ==

There are many fashion weeks worldwide. In 1943, the first New York Fashion Week was held, with one main purpose: to distract attention from French fashion during World War II, when workers in the fashion industry were unable to travel to Paris. This was an opportune moment, as "before World War II, American designers were thought to be reliant on French couture for inspiration."〔(Amanda Fortini, "How the Runway Took Off. A brief history of the fashion show." Feb. 8 2006 )〕
The fashion publicist Eleanor Lambert organized an event she called "Press Week" to showcase American designers for fashion journalists, who had previously ignored their works. Press Week was a success, and, as a result, magazines like ''Vogue'' (which were normally filled with French designs) began to feature more and more American innovations. Until 1994, shows were held in different locations, such as hotels, or lofts. Eventually, after a structural accident at a Michael Kors show, the event moved to Bryant Park, behind the New York Public Library, where it remained until 2010, when the shows relocated to Lincoln Center.
However, long before Lambert, there were fashion shows throughout America. In 1903, a New York City shop called Ehrich Brothers put on what is thought to have been the country’s first fashion show to lure middle-class females into the store.〔Leach, William R. ("Transformations in a Culture of Consumption: Women and Department Stores, 1890-1925" ). The Journal of American History. Vol. 71, No. 2 (Sep., 1984), pp. 319-342. Accessed August 14, 2011.〕 By 1910, many big department stores were holding shows of their own. It is likely that American retailers saw that they were called 'fashion parades' couture salons and decided to use the idea. These parades were an effective way to promote stores, and improved their status. By the 1920s, the fashion show had been used by retailers up and down the country. They were staged, and often held in the shop’s restaurant during lunch or teatime. These shows were usually more theatrical than those of today, heavily based upon a single theme, and accompanied with a narrative commentary. The shows were hugely popular, enticing crowds in their thousands – crowds so large, that stores in New York in the fifties had to obtain a license to have live models.
Paris began holding couture shows in 1945,〔http://www.harpersbazaar.co.uk/fashion/fashion-news/the-history-of-haute-couture〕 Milan Fashion Week was founded by the Italian Chamber of Commerce in 1958,〔http://www.theguardian.com/fashion/2013/nov/21/giorgio-armani-revival-milan-fashion-week〕 Paris Fashion Week was further organized in 1973 under the French Fashion Federation,〔http://www.marieclaire.co.uk/blogs/547376/paris-fashion-week-best-ever-moments-archive.html〕 and London Fashion Week was founded by the British Fashion Council in 1984.〔http://fashion.telegraph.co.uk/news-features/TMG6194975/25-years-of-London-Fashion-Week.html〕
Although these key organizations still organize most shows, there are independents and multiple producers in all cities, as well.〔http://newyorkfashionweeklive.com/the-long-and-winding-history-of-fashion-week〕

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
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